Du kan bruge betinget aggregering som følger:
Select stage,
count(case when year = 2019 then 1 end) as year2019,
count(case when year = 2020 then 1 end) as year2020
From
(Select t.*,
row_number() over (partition by customer, year
order by case when dealstage = 'won' the 1
When dealstage = 'contacted' then 2
else 3 end) as rn
From your_table t) t
Where rn = 1
Group by stage;